Archive

MILAN

11:14:14

CLIENT

M.A.S.T.

M.A.S.T.

M.A.S.T.

ABOUT

Oltre l’inedito.

The new music label powered by Believe Music is alive. MA.S.T. brand identity embodies and communicates the deep change in vision and operativeness that characterizes the label since day one, becoming the real alternative to competitor majors. The power of its artists’ reach and creative freedom grants it a privileged spot in the national music panorama, while its neat look reverberates the soundness of its core essence. The label made its debut with the first AI generated campaign in the Italian music industry.

SERVICE

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

Year: 2023

CLIENT

Moncler

Moncler

Moncler

ABOUT

Gaia Boots.
A blank minimalistic studio setting encapsulated the essence of snow and ice elements. Meanwhile, colorful lights flooded the background, recalling the playful atmosphere of the après-ski for the Moncler’s boots video & photo global campaign.

SERVICE

CREATIVE DIRECTION & PRODUCTION

CREATIVE DIRECTION & PRODUCTION

Year: 2022

CLIENT

Staff International

Staff International

Staff International

ABOUT

We Craft Time.
Only the Brave’s Creative Factory is a pinnacle of the true Italian fashion craftsmanship. All the group’s great brands are designed, produced, and distributed by the Veneto’s HQ to the world. The manifesto attests the huge role and vision the factory has about the future of the industry. From the great collections made real by experienced hands, to the craftswomen and men of tomorrow of the Staff Academy, the communication digs into the factory’s core with a neat, simple, and inclusive narrative.

SERVICE

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: 2022

CLIENT

Marni

Marni

Marni

ABOUT

UNIQLO + Marni = Simplicity + Subversion.
The contrast between simplicity and subversion (the collection’s theme) is given in a fun and playful way, combining organic set-up elements with the linearity of the location’s architecture. The entire exhibition design used the shapes and features of the materials to provide an eye-catching environment that narrates well the fusion of the two brand’s imaginary and stimulates the creation of digital contents.

SERVICE

CREATIVE DIRECTION & PRODUCTION

CREATIVE DIRECTION & PRODUCTION

Year: 2022

CLIENT

Dr. Martens

Dr. Martens

Dr. Martens

ABOUT

Icons Of Rebellion.
The yellow stitch takes over the scene of the Milan Fashion Week ’22.
Dr. Martens global campaign was interpreted using its most striking and distinctive feature: the yellow stitch. The narrative followed this key element in the music and craftsmanship worlds, tying together people that, thanks to their hard work and commitment, have been able to reshape Milan’s culture and beyond. The brand celebrated them with a 360° event revolving around the Odi et Amo SS23 collection by Marco Rambaldi.

SERVICE

CREATIVE DIRECTION & PRODUCTION

CREATIVE DIRECTION & PRODUCTION

Year: 2022