CLIENT
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CREATIVE DIRECTION & PRODUCTION
DIGITAL
Year: 2024
CLIENT
ABOUT
CREATIVE DIRECTION & PRODUCTION
DIGITAL
Year: 2024
CLIENT
ABOUT
Oltre l’inedito.
The new music label powered by Believe Music is alive. MA.S.T. brand identity embodies and communicates the deep change in vision and operativeness that characterizes the label since day one, becoming the real alternative to competitor majors. The power of its artists’ reach and creative freedom grants it a privileged spot in the national music panorama, while its neat look reverberates the soundness of its core essence. The label made its debut with the first AI generated campaign in the Italian music industry.
BRAND IDENTITY & STRATEGY
CREATIVE DIRECTION & PRODUCTION
Year: 2023
CLIENT
ABOUT
Gaia Boots.
A blank minimalistic studio setting encapsulated the essence of snow and ice elements. Meanwhile, colorful lights flooded the background, recalling the playful atmosphere of the après-ski for the Moncler’s boots video & photo global campaign.
Year: 2022
CLIENT
ABOUT
We Craft Time.
Only the Brave’s Creative Factory is a pinnacle of the true Italian fashion craftsmanship. All the group’s great brands are designed, produced, and distributed by the Veneto’s HQ to the world. The manifesto attests the huge role and vision the factory has about the future of the industry. From the great collections made real by experienced hands, to the craftswomen and men of tomorrow of the Staff Academy, the communication digs into the factory’s core with a neat, simple, and inclusive narrative.
BRAND IDENTITY & STRATEGY
CREATIVE DIRECTION & PRODUCTION
DIGITAL
Year: 2022
CLIENT
ABOUT
UNIQLO + Marni = Simplicity + Subversion.
The contrast between simplicity and subversion (the collection’s theme) is given in a fun and playful way, combining organic set-up elements with the linearity of the location’s architecture. The entire exhibition design used the shapes and features of the materials to provide an eye-catching environment that narrates well the fusion of the two brand’s imaginary and stimulates the creation of digital contents.
CREATIVE DIRECTION & PRODUCTION
Year: 2022
CLIENT
ABOUT
Snatched Bag.
Everything was shot in the original location where the bags are manufactured.
The making of is 70% shots that show the craftsman working on the bag. The remaining 30% shows the craftsman POV during the process. The two types of shots mixed in editing narrated the artistry behind the production of every Maison creation.
CREATIVE DIRECTION & PRODUCTION
Year: 2022
CLIENT
ABOUT
Within its 10 sqm., TECA hosts site-specific works by artists of The Address gallery, creating a capsule permeated by the reality that surrounds it. An unprecedented display, where the breeze of innovative works and distinct artistic visions blows as a series of temporary exhibitions, representative of the dynamicity and interdisciplinarity of contemporary art languages.
BRAND IDENTITY & STRATEGY
CREATIVE DIRECTION & PRODUCTION
DIGITAL
Year: Ongoing
CLIENT
ABOUT
MULTIFORM*.
We created a collective made of six different personalities from the design and art field out of the international scene, lasting only
for the duration of the Milan Design Week ‘22. The collective’s members operated under the Manifesto, where fluidity and design relationships are described, to create a purchasable design item each. Their pieces were exposed in the temporary exhibition inside YOOX’s pavilion. Throughout the week, the exposition hosted talks between the collective’s members, workshops, vernissage and finissage parties, and influencers’ walk-through.
CREATIVE DIRECTION & PRODUCTION
Year: 2022
CLIENT
ABOUT
Icons Of Rebellion.
The yellow stitch takes over the scene of the Milan Fashion Week ’22.
Dr. Martens global campaign was interpreted using its most striking and distinctive feature: the yellow stitch. The narrative followed this key element in the music and craftsmanship worlds, tying together people that, thanks to their hard work and commitment, have been able to reshape Milan’s culture and beyond. The brand celebrated them with a 360° event revolving around the Odi et Amo SS23 collection by Marco Rambaldi.
CREATIVE DIRECTION & PRODUCTION
Year: 2022
CLIENT
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CREATIVE DIRECTION & PRODUCTION
DIGITAL
Year: 2024
CLIENT
ABOUT
Hide 'N Seek.
The “Move to Zero” digital campaign was created in an artificial setting perfectly integrated with the surrounding natural environment. This location is an excellence of the sustainable art world, and the narrative follows through the constant reciprocal search of the two protagonists, to further characterize the harmonious blending of the two worlds.
CREATIVE DIRECTION & PRODUCTION
Year: 2021
CLIENT
ABOUT
CREATIVE DIRECTION & PRODUCTION
DIGITAL
Year: 2024
CLIENT
ABOUT
From the visual identity, the sophisticated storytelling of the culinary journey Fil Bleu, or weekend nights’ collaborations with brands such as Carhartt and Dr. Martens, to the playful unveiling posts and music rubrics, Turbo’s contents vary on a wide range of styles. Each one of them aims to carefully represent the role and message it entails.
BRAND IDENTITY & STRATEGY
CREATIVE DIRECTION & PRODUCTION
DIGITAL
Year: Ongoing
CLIENT
ABOUT
W.I.P.
The set design created a soft day-lighted atmosphere inside a craftsman’s workshop.
The minimalist decoration was highlighted by the wooden, metallic, and concrete look and feel the campaign was filled with. The wild and nature-ready design of the Nike Zoon Air Fire and Nike Air Max Terrascape 90 found the perfect setting to take over the scene.
CREATIVE DIRECTION & PRODUCTION
Year: 2022
CLIENT
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CREATIVE DIRECTION & PRODUCTION
Year: 2022
CLIENT
ABOUT
Turbo Lounge.
Stadio Meazza in San Siro is one of the temples of football. It’s been an honour to collaborate with Inter to create a branded venue comprising fine quality mixology, right in the heart of the sport. Through set-up design, content creation and Turbo’s beverage expertise, we welcomed celebrities and influencers to enjoy the matches’ magical atmosphere through the most premium experience.
CREATIVE DIRECTION & PRODUCTION
Year: 2023
CLIENT
ABOUT
CREATIVE DIRECTION & PRODUCTION
Year: 2022
CLIENT
ABOUT
HEATTECH Global Campaign.
HEATTECH comes from a bright idea: make winter clothing thinner and therefore more agile, revolutionizing the idea of immobility associated with cold periods. Now, with the ongoing international situations and related challenges, even staying at home could get chilly. That’s why the global campaign illustrates the great properties of the fabrics also for home activities.
CREATIVE DIRECTION & PRODUCTION
Year: 2022
Adidas Originals By Parley.
The timelessness of the most iconic shoes by Adidas is encapsulated by Parley: an unprecedented effort to make classic streetwear finally sustainable. The shooting is a mixture of nature and urban structures, able to express coexistence and complementarity thanks to the role played by Parley. The timelessness of the natural landscape, combined with the outfit’s aesthetics, welcomes the iconic silhouette of Adidas, communicating how you can make a difference without compromising your style.
Year: 2022
CLIENT
ABOUT
Bold Night.
Along with the social network management, we developed the renown format for premium parties of the Campari’s gin brand. “Boldness” is the trademark of BullDog Gin. Its parties are the perfect transposition of that character into fully branded itinerary venues, filled with influencers form the music and fashion panorama.
CREATIVE DIRECTION & PRODUCTION
DIGITAL
Year: 2022
CLIENT
ABOUT
Milan Store Launch.
In September 2019 Uniqlo opened its very first Italian store. We curated the production of the grand event and following party, set to welcome key Fast Retailing figures, Milan’s mayor and famous creatives, along with more than 20 Italian influencers and 7 local ambassadors. A great celebration that proposed all the traditional and enthusiastic ceremonies that are part of the Japanese DNA when it’s time to show the warmest hospitality.
CREATIVE DIRECTION & PRODUCTION
DIGITAL
Year: 2019
CLIENT
ABOUT
Night Trails.
It’s among the lights that illuminate the city night that originality finds free rein. The unexplored places attract the creative minds, always ready for a new discovery.
The unknown of urban night spaces is where new trends and cultures are formed. The city lights-up thanks to the vitality of those who flood it with the desire to explore and trace new paths.
CREATIVE DIRECTION & PRODUCTION
Year: 2021
CLIENT
ABOUT
CREATIVE DIRECTION & PRODUCTION
DIGITAL
Year: 2024
CLIENT
ABOUT
Made For All.
The long-lasting tradition of inclusivity and celebration of diversity are a vital topic in Uniqlo’s philosophy. To celebrate them, we curated the exhibition showing portraits of the employees and the members of various communities that have deep relationship with the brand.
CREATIVE DIRECTION & PRODUCTION
DIGITAL
Year: 2021
CLIENT
ABOUT
CREATIVE DIRECTION & PRODUCTION
Year: 2022
CLIENT
ABOUT
The Blending.
The intent of the brand is to educate costumers about history and technicalities behind spirits producers and mixology creations. Backdrop lighting, glassed and organic shapes are the few, yet so incisive, elements of the still-life series made to exemplify the finesse and precision that any cocktail should entail.
CREATIVE DIRECTION & PRODUCTION
Year: 2023
CLIENT
ABOUT
Speed of Light.
Hosted in Ferragamo’s palace in Florence for the Pitti Immagine Uomo ’97, the Moose Knuckles special event was a potent combination of wonder and entertainment. Guests danced to the Dj set performance or chose to get a new tattoo in the branded studio.
But what left everyone jaw- dropped were the beautiful hall’s Renaissance frescos, brought to life for the very first time in an exceptional mapping show.
CREATIVE DIRECTION & PRODUCTION
Year: 2020
CLIENT
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Studio 70 & Renew.
Spazio Maiocchi: collezione sneaker con bottiglie di plastica riciclate, Oldani chef per cena e party,
Ex banca in Piazza Affari, DW attivazione diverse community x talk, nel caveau pop-up store di slam jam di scarpa in edizione limitata, 1 settimana talk bar e popup. Chuck Taylor 70
For the Milan Design Week we took over the Ex Piazza Affari Bank and transformed it into the Converse Chuck Taylor Studio 70’s caveau. A week of special pop-up store by Slam Jam and workshops engaging the brand’s community in talks and activities. Meanwhile, at Spazio Maiocchio we hosted the Michelin Star chef Davide Oldani to celebrate the release of the Converse Renew, the first shoes fully recycled from plastic bottles.
CREATIVE DIRECTION & PRODUCTION
Year: 2019
