Archive

Index

Index

Index

CLIENT

Uniqlo

Uniqlo

Uniqlo

ABOUT

Rome Store Launch.

In April 2024 Uniqlo opened its first store in the Italian capital city. We curated the various steps of the project from the very beginning, to understand Romanity and how the LifeWear philosophy could positively impact the citizens’ life. The brand’s Partner Shooting followed the opening of the website’s dedicated landing page in autumn 2023, comprising our original animated graphic designs. The People Campaign, the key content portraying the ambassadors, selected for their role in the city, was displayed in winter on key historical points of the city center, and pushed over programmatic and paid campaigns. At last, three days of celebration, with moments dedicated to influencers, journalists and pre-opening party, ended in the traditional opening ceremony. A special Roman and Japanese breakfast were served to the people waiting in line since early morning. Taiko and sanshin musicians entertained the public, while chief members of the company and the city’s mayor cut the ribbon to officially welcome everyone in Galleria Alberto Sordi.

Rome Store Launch.

In April 2024 Uniqlo opened its first store in the Italian capital city. Merging LifeWear philosophy and Romanity, we went on creating the website graphic design and Partner Campaign in 2023. The People Campaign followed, taking over key spots in the city center, social networks, programmatic and news. At last, three days of celebrations ended in the traditional opening ceremony. Japanese music entertainment framed institutional figures while cutting the ribbon to officially welcome everyone in Galleria Alberto Sordi.

Rome Store Launch.

In April 2024 Uniqlo opened its first store in the Italian capital city. We curated the various steps of the project from the very beginning, to understand Romanity and how the LifeWear philosophy could positively impact the citizens’ life. The brand’s Partner Shooting followed the opening of the website’s dedicated landing page in autumn 2023, comprising our original animated graphic designs. The People Campaign, the key content portraying the ambassadors selected for their role in the city, was displayed in winter on key historical points of the city center,

and pushed over programmatic and paid campaigns. At last, three days of celebration, with moments dedicated to influencers, journalists and pre-opening party, ended in the traditional opening ceremony. A special Roman and Japanese breakfast were served to the people waiting in line since early morning. Taiko and sanshin musicians entertained the public, while chief members of the company and the city’s mayor cut the ribbon to officially welcome everyone in Galleria Alberto Sordi.

SERVICE

CREATIVE DIRECTION & PRODUCTION

DIGITAL

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: 2024

CLIENT

Bikkembergs

Bikkembergs

Bikkembergs

ABOUT

Reborn.

The relevance of Bikkembergs meaningful aesthetic sophistication and its deep impact on the scene cannot be ignored. Through these photo and video shootings those creative peaks have been reprised, to translate into today’s means the misty atmospheres

and fascinating expressivity that marked the fashion imaginary so deeply. 

Reborn.

The relevance of Bikkembergs meaningful aesthetic sophistication and its deep impact cannot be ignored. Through these photo and video shootings those creative peaks have been reprised, to translate into today’s means the misty atmospheres and fascinating expressivity that marked the fashion imaginary so deeply.

SERVICE

CREATIVE DIRECTION & PRODUCTION

DIGITAL

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: 2024

CLIENT

M.A.S.T.

M.A.S.T.

M.A.S.T.

ABOUT

Oltre l’inedito.

The new music label powered by Believe Music is alive. MA.S.T. brand identity embodies and communicates the deep change in vision and operativeness that characterizes the label since day one, becoming the real alternative to competitor majors. The power of its artists’ reach and creative freedom grants it a privileged spot in the national music panorama, while its neat look reverberates the soundness of its core essence. The label made its debut with the first AI generated campaign in the Italian music industry.

SERVICE

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

Year: 2023

CLIENT

Moncler

Moncler

Moncler

ABOUT

Gaia Boots.
A blank minimalistic studio setting encapsulated the essence of snow and ice elements. Meanwhile, colorful lights flooded the background, recalling the playful atmosphere of the après-ski for the Moncler’s boots video & photo global campaign.

SERVICE

CREATIVE DIRECTION & PRODUCTION

CREATIVE DIRECTION & PRODUCTION

Year: 2022

CLIENT

Staff International

Staff International

Staff International

ABOUT

We Craft Time.
Only the Brave’s Creative Factory is a pinnacle of the true Italian fashion craftsmanship. All the group’s great brands are designed, produced, and distributed by the Veneto’s HQ to the world. The manifesto attests the huge role and vision the factory has about the future of the industry. From the great collections made real by experienced hands, to the craftswomen and men of tomorrow of the Staff Academy, the communication digs into the factory’s core with a neat, simple, and inclusive narrative.

SERVICE

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: 2022

CLIENT

Marni

Marni

Marni

ABOUT

UNIQLO + Marni = Simplicity + Subversion.
The contrast between simplicity and subversion (the collection’s theme) is given in a fun and playful way, combining organic set-up elements with the linearity of the location’s architecture. The entire exhibition design used the shapes and features of the materials to provide an eye-catching environment that narrates well the fusion of the two brand’s imaginary and stimulates the creation of digital contents.

SERVICE

CREATIVE DIRECTION & PRODUCTION

CREATIVE DIRECTION & PRODUCTION

Year: 2022

CLIENT

Maison Margiela

Maison Margiela

Maison Margiela

ABOUT

Snatched Bag.
Everything was shot in the original location where the bags are manufactured.
The making of is 70% shots that show the craftsman working on the bag. The remaining 30% shows the craftsman POV during the process. The two types of shots mixed in editing narrated the artistry behind the production of every Maison creation.

SERVICE

CREATIVE DIRECTION & PRODUCTION

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: 2022

CLIENT

Teca

Teca

Teca

ABOUT

Within its 10 sqm., TECA hosts site-specific works by artists of The Address gallery, creating a capsule permeated by the reality that surrounds it. An unprecedented display, where the breeze of innovative works and distinct artistic visions blows as a series of temporary exhibitions, representative of the dynamicity and interdisciplinarity of contemporary art languages.

SERVICE

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: Ongoing

CLIENT

Yoox

Yoox

Yoox

ABOUT

MULTI FORM*.
We created a collective made of six different personalities from the design and art field out of the international scene, lasting only

for the duration of the Milan Design Week ‘22. The collective’s members operated under the Manifesto, where fluidity and design relationships are described, to create a purchasable design item each. Their pieces were exposed in the temporary exhibition inside YOOX’s pavilion. Throughout the week, the exposition hosted talks between the collective’s members, workshops, vernissage and finissage parties, and influencers’ walk-through.

SERVICE

CREATIVE DIRECTION & PRODUCTION

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: 2022

CLIENT

Dr. Martens

Dr. Martens

Dr. Martens

ABOUT

Icons Of Rebellion.
The yellow stitch takes over the scene of the Milan Fashion Week ’22.
Dr. Martens global campaign was interpreted using its most striking and distinctive feature: the yellow stitch. The narrative followed this key element in the music and craftsmanship worlds, tying together people that, thanks to their hard work and commitment, have been able to reshape Milan’s culture and beyond. The brand celebrated them with a 360° event revolving around the Odi et Amo SS23 collection by Marco Rambaldi.

SERVICE

CREATIVE DIRECTION & PRODUCTION

CREATIVE DIRECTION & PRODUCTION

Year: 2022

CLIENT

Bikkembergs

Bikkembergs

Bikkembergs

ABOUT

Deep Dive. 

The excellence achieved by crafters in garments creation and shoemaking deserves much greater attention compared to what the scene provides them. Through still-life portrayal and graphic elaboration, this series of contents brings to the public insights about what lies in the heart of collections, emphasizing the intrinsic value of each piece.

Deep Dive. 

The excellence achieved by crafters in garments creation and shoemaking deserves much greater attention compared to what the scene provides them. Through still-life portrayal and graphic elaboration, this series of contents brings to the public insights about what lies in the heart of collections, emphasizing the intrinsic value

of each piece. 

SERVICE

CREATIVE DIRECTION & PRODUCTION

DIGITAL

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: 2024

CLIENT

Yoox x Nike

Yoox x Nike

Yoox x Nike

ABOUT

Hide 'N Seek.
The “Move to Zero” digital campaign was created in an artificial setting perfectly integrated with the surrounding natural environment. This location is an excellence of the sustainable art world, and the narrative follows through the constant reciprocal search of the two protagonists, to further characterize the harmonious blending of the two worlds.

SERVICE

CREATIVE DIRECTION & PRODUCTION

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: 2021

CLIENT

Uniqlo

Uniqlo

Uniqlo

ABOUT

Gae Aulenti Store Launch. 

In May 2024 Uniqlo opened its second store in Milan and third in the country. We developed the graphic designs of the website’s dedicated landing page and went on producing the opening ceremony, with traditional Japanese breakfast and ribbon cutting moment. The cutting-edge store design comprises the role of innovation the brand brings to its costumers, providing quality clothing that can help you throughout your daily challenges. That’s why we embarked on a collaboration with BAM, the city park world leader of sustainable development for urban regeneration, carrying out a series of workshops for the neighborhood. 

Gae Aulenti Store Launch. 

In May 2024 Unqilo opened its second  store in Milan.

We developed the graphic designs of the website’s dedicated landing page and went on producing the opening ceremony, with traditional Japanese breakfast and ribbon cutting moment. The cutting-edge store design comprises the role of innovation the brand brings to its costumers, providing quality clothing that can help you throughout your daily challenges. That’s why we embarked on a collaboration with BAM, the city park world leader of sustainable development for urban regeneration, carrying out a series of workshops

for the neighborhood.

SERVICE

CREATIVE DIRECTION & PRODUCTION

DIGITAL

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: 2024

CLIENT

Turbo

Turbo

Turbo

ABOUT

From the visual identity, the sophisticated storytelling of the culinary journey Fil Bleu, or weekend nights’ collaborations with brands such as Carhartt and Dr. Martens, to the playful unveiling posts and music rubrics, Turbo’s contents vary on a wide range of styles. Each one of them aims to carefully represent the role and message it entails.

SERVICE

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: Ongoing

CLIENT

Nike

Nike

Nike

ABOUT

W.I.P.
The set design created a soft day-lighted atmosphere inside a craftsman’s workshop.
The minimalist decoration was highlighted by the wooden, metallic, and concrete look and feel the campaign was filled with. The wild and nature-ready design of the Nike Zoon Air Fire and Nike Air Max Terrascape 90 found the perfect setting to take over the scene.

SERVICE

CREATIVE DIRECTION & PRODUCTION

CREATIVE DIRECTION & PRODUCTION

Year: 2022

CLIENT

Uniqlo

Uniqlo

Uniqlo

ABOUT

Furoshiki.
Furoshiki is a cloth used in Japan traditionally to carry clothes, gifts, and other goods. UNIQLO, in line with the Japanese government,

re-introduced furoshiki as a beautiful and practical object, capable of helping us making a positive impact on our daily efforts to make

a sustainable environment for a better tomorrow. Combining its utility with the aesthetics from the great Edo’s painter Ito Jakuchu, our furoshiki embraces the deep philosophy of the artist, expressed through his representations: to make a willful creative effort to reach beauty, with less.

Furoshiki.
Furoshiki is a cloth used in Japan traditionally to carry clothes, gifts, and other goods. UNIQLO, in line with the Japanese government, re-introduced furoshiki as a beautiful and practical object, capable of helping us making a positive impact on our daily efforts to make a sustainable environment for a better tomorrow. Combining its utility with the aesthetics from the great Edo’s painter Ito Jakuchu, our furoshiki embraces the deep philosophy of the artist, expressed through his representations: to make a willful creative effort to reach beauty, with less.

Furoshiki.
Furoshiki is a cloth used in Japan traditionally to carry clothes, gifts, and other goods. UNIQLO, in line with the Japanese government, re-introduced furoshiki as a beautiful and practical object, capable of helping us making a positive impact on our daily efforts to make a sustainable environment for a better tomorrow. Combining its utility with the aesthetics from the great Edo’s painter Ito Jakuchu, our furoshiki embraces the deep philosophy of the artist, expressed through his representations: to make a willful creative effort to reach beauty, with less.

SERVICE

CREATIVE DIRECTION & PRODUCTION

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: 2022

CLIENT

Inter

Inter

Inter

ABOUT

Turbo Lounge.

Stadio Meazza in San Siro is one of the temples of football. It’s been an honour to collaborate with Inter to create a branded  venue comprising fine quality mixology, right in the heart of the sport. Through set-up design, content creation and Turbo’s beverage expertise, we welcomed celebrities and influencers to enjoy the matches’ magical atmosphere through the most premium experience.

SERVICE

CREATIVE DIRECTION & PRODUCTION

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: 2023

CLIENT

Dr. Martens

Dr. Martens

Dr. Martens

ABOUT

All Access Summer: Crossing Paths.
Dr. Martens narrates the beauty of the post-pandemic world to explore wearing the iconic and latest brand’s collections.

Music is the red thread of three storylines where young talents finally can live the city through their passions, freely.

All Access Summer: Crossing Paths.
Dr. Martens narrates the beauty of the post-pandemic world to explore wearing the iconic and latest brand’s collections. Music is the red thread of three storylines where young talents finally can live the city through their passions, freely.

All Access Summer: Crossing Paths.
Dr. Martens narrates the beauty of the post-pandemic world to explore wearing the iconic and latest brand’s collections. Music is the red thread of three storylines where young talents finally can live the city through their passions, freely.

SERVICE

CREATIVE DIRECTION & PRODUCTION

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: 2022

CLIENT

Uniqlo

Uniqlo

Uniqlo

ABOUT

HEATTECH Global Campaign.
HEATTECH comes from a bright idea: make winter clothing thinner and therefore more agile, revolutionizing the idea of immobility associated with cold periods. Now, with the ongoing international situations and related challenges, even staying at home could get chilly. That’s why the global campaign illustrates the great properties of the fabrics also for home activities.

SERVICE

CREATIVE DIRECTION & PRODUCTION

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: 2022

CLIENT

CLIENT

Adidas x Parley

Adidas x Parley

Adidas x Parley

ABOUT

ABOUT

Adidas Originals By Parley.
The timelessness of the most iconic shoes by Adidas is encapsulated by Parley: an unprecedented effort to make classic streetwear finally sustainable. The shooting is a mixture of nature and urban structures, able to express coexistence and complementarity thanks to the role played by Parley. The timelessness of the natural landscape, combined with the outfit’s aesthetics, welcomes the iconic silhouette of Adidas, communicating how you can make a difference without compromising your style.

CREATIVE DIRECTION & PRODUCTION

SERVICE

CREATIVE DIRECTION & PRODUCTION

Year: 2022

CLIENT

Bulldog Gin

Bulldog Gin

Bulldog Gin

ABOUT

Bold Night.
Along with the social network management, we developed the renown format for premium parties of the Campari’s gin brand. “Boldness” is the trademark of BullDog Gin. Its parties are the perfect transposition of that character into fully branded itinerary venues, filled with influencers form the music and fashion panorama.

SERVICE

CREATIVE DIRECTION & PRODUCTION

DIGITAL

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: 2022

CLIENT

Uniqlo

Uniqlo

Uniqlo

ABOUT

Milan Store Launch.
In September 2019 Uniqlo opened its very first Italian store. We curated the production of the grand event and following party, set to welcome key Fast Retailing figures, Milan’s mayor and famous creatives, along with more than 20 Italian influencers and 7 local ambassadors. A great celebration that proposed all the traditional and enthusiastic ceremonies that are part of the Japanese DNA when it’s time to show the warmest hospitality.

SERVICE

CREATIVE DIRECTION & PRODUCTION

DIGITAL

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: 2019

CLIENT

Yoox x Adidas

Yoox x Adidas

Yoox x Adidas

ABOUT

Night Trails.
It’s among the lights that illuminate the city night that originality finds free rein. The unexplored places attract the creative minds, always ready for a new discovery.
The unknown of urban night spaces is where new trends and cultures are formed. The city lights-up thanks to the vitality of those who flood it with the desire to explore and trace new paths.

SERVICE

CREATIVE DIRECTION & PRODUCTION

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: 2021

CLIENT

Bikkembergs

Bikkembergs

Bikkembergs

ABOUT

Pitti Uomo. 

Pitti Uomo Firenze, the world famous fashion platform, has always been Bikkembergs’ beloved spot to present its latest collection.

For the 2024 event, a sneak peak of the people taking part to the show and of the highly anticipated clothing is provided, introducing everyone to the FW24.

Pitti Uomo. 

Pitti Uomo Firenze, the world famous fashion platform, has always been Bikkembergs’ beloved spot to present its latest collection. For the 2024 event, a sneak peak of the people taking part to the show and of the highly anticipated clothing is provided, introducing everyone to the FW24.

Pitti Uomo. 

Pitti Uomo Firenze, the world famous fashion platform, has always been Bikkembergs’ beloved spot to present its latest collection. For the 2024 event, a sneak peak of the people taking part to the show and of the highly anticipated clothing is provided, introducing everyone to the FW24.

SERVICE

CREATIVE DIRECTION & PRODUCTION

DIGITAL

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: 2024

CLIENT

Uniqlo

Uniqlo

Uniqlo

ABOUT

Made For All.
The long-lasting tradition of inclusivity and celebration of diversity are a vital topic in Uniqlo’s philosophy. To celebrate them, we curated the exhibition showing portraits of the employees and the members of various communities that have deep relationship with the brand.

SERVICE

CREATIVE DIRECTION & PRODUCTION

DIGITAL

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: 2021

CLIENT

Yoox

Yoox

Yoox

ABOUT

The Grand and Marvelous Holiday Fair.
For the global Christmas campaign, the holiday’s rhythm beats on the making of the playful and colorful YOOX’s marketplace.

Gen Z oriented shining stands, hosted by the heterogenous group of characters, promote all the must-have items of the international

e-commerce platform.

The Grand and Marvelous Holiday Fair.
For the global Christmas campaign, the holiday’s rhythm beats on the making of the playful and colorful YOOX’s marketplace. Gen Z oriented shining stands, hosted by the heterogenous group of characters, promote all the must-have items of the international e-commerce platform.

The Grand and Marvelous Holiday Fair.
For the global Christmas campaign, the holiday’s rhythm beats on the making of the playful and colorful YOOX’s marketplace. Gen Z oriented shining stands, hosted by the heterogenous group of characters, promote all the

must-have items of the international e-commerce platform.

SERVICE

CREATIVE DIRECTION & PRODUCTION

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: 2022

CLIENT

Mr Deestill

Mr Deestill

Mr Deestill

ABOUT

The Blending.
The intent of the brand is to educate costumers about history and technicalities behind spirits producers and mixology creations. Backdrop lighting, glassed and organic shapes are the few, yet so incisive, elements of the still-life series made to exemplify the finesse and precision that any cocktail should entail.

SERVICE

CREATIVE DIRECTION & PRODUCTION

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: 2023

CLIENT

Moose Knuckles

Moose Knuckles

Moose Knuckles

ABOUT

Speed of Light.
Hosted in Ferragamo’s palace in Florence for the Pitti Immagine Uomo ’97, the Moose Knuckles special event was a potent combination of wonder and entertainment. Guests danced to the Dj set performance or chose to get a new tattoo in the branded studio.

But what left everyone jaw- dropped were the beautiful hall’s Renaissance frescos, brought to life for the very first time in an exceptional mapping show.

SERVICE

CREATIVE DIRECTION & PRODUCTION

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: 2020

CLIENT

Converse

Converse

Converse

ABOUT

Studio 70 & Renew. 

Spazio Maiocchi: collezione sneaker con bottiglie di plastica riciclate, Oldani chef per cena e party, 

Ex banca in Piazza Affari, DW attivazione diverse community x talk, nel caveau pop-up store di slam jam di scarpa in edizione limitata, 1 settimana talk bar e popup. Chuck Taylor 70 


For the Milan Design Week we took over the Ex Piazza Affari Bank and transformed it into the Converse Chuck Taylor Studio 70’s caveau. A week of special pop-up store by Slam Jam and workshops engaging the brand’s community in talks and activities. Meanwhile, at Spazio Maiocchio we hosted the Michelin Star chef Davide Oldani to celebrate the release of the Converse Renew, the first shoes fully recycled from plastic bottles. 

SERVICE

CREATIVE DIRECTION & PRODUCTION

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTION & PRODUCTION

DIGITAL

Year: 2019