Rome Store Launch.

In April 2024 Uniqlo opened its first store in the Italian capital city. We curated the various steps of the project from the very beginning, to understand Romanity and how the LifeWear philosophy could positively impact the citizens’ life. The brand’s Partner Shooting followed the opening of the website’s dedicated landing page in autumn 2023, comprising our original animated graphic designs. The People Campaign, the key content portraying the ambassadors, selected for their role in the city, was displayed in winter on key historical points of the city center, and pushed over programmatic and paid campaigns. At last, three days of celebration, with moments dedicated to influencers, journalists and pre-opening party, ended in the traditional opening ceremony. A special Roman and Japanese breakfast were served to the people waiting in line since early morning. Taiko and sanshin musicians entertained the public, while chief members of the company and the city’s mayor cut the ribbon to officially welcome everyone in Galleria Alberto Sordi.