BRAND IDENTITY & STRATEGY
CREATIVE DIRECTION & PRODUCTION
Soccer Archive.
The shoe that first collapsed the boundary between fashion and football: the Soccer sneaker returns with a new iteration. The campaign is built as an act of giving life to the brand’s archive: printed applications as props, analog narrative, soft diffused light. An exploration of the brand's own iconography, shot as both worn and still life, indoor and outdoor.
CREATIVE DIRECTION & PRODUCTION
DIGITAL
CREATIVE DIRECTION & PRODUCTION
Gaia Boots.
A blank minimalistic studio setting encapsulated the essence of snow and ice elements. Meanwhile, colorful lights flooded the background, recalling the playful atmosphere of the après-ski for the Moncler’s boots video & photo global campaign.
Bortherhood.
The latest Soccer’s limited edition, created in collaboration with the Russian fashion designer, has been narrated through a series of images that aim at proving that strength can coexist with cohesion, particularly when called to produce something great. The global campaign for digital and print media reached a vast public, always more eager to embrace again the brand’s pioneeristic fusion of fashion and football style.
CREATIVE DIRECTION & PRODUCTION
CREATIVE DIRECTION & PRODUCTION
DIGITAL
Snatched Bag.
Everything was shot in the original location where the bags are manufactured.
The making of is 70% shots that show the craftsman working on the bag. The remaining 30% shows the craftsman POV during the process. The two types of shots mixed in editing narrated the artistry behind the production of every Maison creation.
CREATIVE DIRECTION & PRODUCTION
Turbo Lounge.
Stadio Meazza in San Siro is one of the temples of football. It’s been an honour to collaborate with Inter to create a branded venue comprising fine quality mixology, right in the heart of the sport. Through set-up design, content creation and Turbo’s beverage expertise, we welcomed celebrities and influencers to enjoy the matches’ magical atmosphere through the most premium experience.
CREATIVE DIRECTION & PRODUCTION
CREATIVE DIRECTION & PRODUCTION
We Craft Time.
Only the Brave’s Creative Factory is a pinnacle of the true Italian fashion craftsmanship. All the group’s great brands are designed, produced, and distributed by the Veneto’s HQ to the world. The manifesto attests the huge role and vision the factory has about the future of the industry. From the great collections made real by experienced hands, to the craftswomen and men of tomorrow of the Staff Academy, the communication digs into the factory’s core with a neat, simple, and inclusive narrative.
BRAND IDENTITY & STRATEGY
CREATIVE DIRECTION & PRODUCTION
DIGITAL
MULTI FORM*.
We created a collective made of six different personalities from the design and art field out of the international scene, lasting only
for the duration of the Milan Design Week ‘22. The collective’s members operated under the Manifesto, where fluidity and design relationships are described, to create a purchasable design item each. Their pieces were exposed in the temporary exhibition inside YOOX’s pavilion. Throughout the week, the exposition hosted talks between the collective’s members, workshops, vernissage and finissage parties, and influencers’ walk-through.
CREATIVE DIRECTION & PRODUCTION
Football.
The brand’s identity pillar reconnects with the early 2000s image treatment that characterised its iconic visuals. Here, the revival of darker tones and nuanced colors enhances the expressiveness of both the product and the environment, creating a sense of focus and introspection. The protagonists are a young amateur football team that embodies the dedication required to truly nurture one’s passions. The Bikkembergs man is a prototype of how love and determination are the essential ingredients for harmony and strength.
CREATIVE DIRECTION & PRODUCTION
Oltre l’inedito.
The new music label powered by Believe Music is alive. MA.S.T. brand identity embodies and communicates the deep change in vision and operativeness that characterizes the label since day one, becoming the real alternative to competitor majors. The power of its artists’ reach and creative freedom grants it a privileged spot in the national music panorama, while its neat look reverberates the soundness of its core essence. The label made its debut with the first AI generated campaign in the Italian music industry.
BRAND IDENTITY & STRATEGY
CREATIVE DIRECTION & PRODUCTION
Soufflé House.
The latest Uniqlo Soufflé collection is all about softness and warmth. Its two days launch celebration welcomed guests in an immersive environment where those main features came to life through materials and tactile experiences curated by the set design studio Finemateria. At its core, the soundscapes of the Italian electronic music frontline: Lorenzo Senni’s latest compositions live set, opened by Canva6 and Francesco Leali.
CREATIVE DIRECTION & PRODUCTION
UNIQLO + Marni = Simplicity + Subversion.
The contrast between simplicity and subversion (the collection’s theme) is given in a fun and playful way, combining organic set-up elements with the linearity of the location’s architecture. The entire exhibition design used the shapes and features of the materials to provide an eye-catching environment that narrates well the fusion of the two brand’s imaginary and stimulates the creation of digital contents.
CREATIVE DIRECTION & PRODUCTION
Within its 10 sqm., TECA hosts site-specific works by artists of The Address gallery, creating a capsule permeated by the reality that surrounds it. An unprecedented display, where the breeze of innovative works and distinct artistic visions blows as a series of temporary exhibitions, representative of the dynamicity and interdisciplinarity of contemporary art languages.
BRAND IDENTITY & STRATEGY
CREATIVE DIRECTION & PRODUCTION
DIGITAL
Hide 'N Seek.
The “Move to Zero” digital campaign was created in an artificial setting perfectly integrated with the surrounding natural environment. This location is an excellence of the sustainable art world, and the narrative follows through the constant reciprocal search of the two protagonists, to further characterize the harmonious blending of the two worlds.
CREATIVE DIRECTION & PRODUCTION
From the visual identity, the sophisticated storytelling of the culinary journey Fil Bleu, or weekend nights’ collaborations with brands such as Carhartt and Dr. Martens, to the playful unveiling posts and music rubrics, Turbo’s contents vary on a wide range of styles. Each one of them aims to carefully represent the role and message it entails.
BRAND IDENTITY & STRATEGY
CREATIVE DIRECTION & PRODUCTION
DIGITAL
W.I.P.
The set design created a soft day-lighted atmosphere inside a craftsman’s workshop.
The minimalist decoration was highlighted by the wooden, metallic, and concrete look and feel the campaign was filled with. The wild and nature-ready design of the Nike Zoon Air Fire and Nike Air Max Terrascape 90 found the perfect setting to take over the scene.
CREATIVE DIRECTION & PRODUCTION
Adidas Originals By Parley.
The timelessness of the most iconic shoes by Adidas is encapsulated by Parley: an unprecedented effort to make classic streetwear finally sustainable. The shooting is a mixture of nature and urban structures, able to express coexistence and complementarity thanks to the role played by Parley. The timelessness of the natural landscape, combined with the outfit’s aesthetics, welcomes the iconic silhouette of Adidas, communicating how you can make a difference without compromising your style.
Milan Store Launch.
In September 2019 Uniqlo opened its very first Italian store. We curated the production of the grand event and following party, set to welcome key Fast Retailing figures, Milan’s mayor and famous creatives, along with more than 20 Italian influencers and 7 local ambassadors. A great celebration that proposed all the traditional and enthusiastic ceremonies that are part of the Japanese DNA when it’s time to show the warmest hospitality.
CREATIVE DIRECTION & PRODUCTION
DIGITAL
Studio 70 & Renew.
For the Milan Design Week we took over the Ex Piazza Affari Bank and transformed it into the Converse Chuck Taylor Studio 70’s caveau. A week of special pop-up store by Slam Jam and workshops engaging the brand’s community in talks and activities. Meanwhile, at Spazio Maiocchio we hosted the Michelin Star chef Davide Oldani to celebrate the release of the Converse Renew, the first shoes fully recycled from plastic bottles.
CREATIVE DIRECTION & PRODUCTION
