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Oltre l’inedito.
The new music label powered by Believe Music is alive. MA.S.T. brand identity embodies and communicates the deep change in vision and operativeness that characterizes the label since day one, becoming the real alternative to competitor majors. The power of its artists’ reach and creative freedom grants it a privileged spot in the national music panorama, while its neat look reverberates the soundness of its core essence. The label made its debut with the first AI generated campaign in the Italian music industry.
BRAND IDENTITY & STRATEGY
CREATIVE DIRECTION & PRODUCTION
Year: 2023
CLIENT
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Gaia Boots.
A blank minimalistic studio setting encapsulated the essence of snow and ice elements. Meanwhile, colorful lights flooded the background, recalling the playful atmosphere of the après-ski for the Moncler’s boots video & photo global campaign.
Year: 2022
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We Craft Time.
Only the Brave’s Creative Factory is a pinnacle of the true Italian fashion craftsmanship. All the group’s great brands are designed, produced, and distributed by the Veneto’s HQ to the world. The manifesto attests the huge role and vision the factory has about the future of the industry. From the great collections made real by experienced hands, to the craftswomen and men of tomorrow of the Staff Academy, the communication digs into the factory’s core with a neat, simple, and inclusive narrative.
BRAND IDENTITY & STRATEGY
CREATIVE DIRECTION & PRODUCTION
DIGITAL
Year: 2022
CLIENT
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UNIQLO + Marni = Simplicity + Subversion.
The contrast between simplicity and subversion (the collection’s theme) is given in a fun and playful way, combining organic set-up elements with the linearity of the location’s architecture. The entire exhibition design used the shapes and features of the materials to provide an eye-catching environment that narrates well the fusion of the two brand’s imaginary and stimulates the creation of digital contents.
CREATIVE DIRECTION & PRODUCTION
Year: 2022
CLIENT
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Icons Of Rebellion.
The yellow stitch takes over the scene of the Milan Fashion Week ’22.
Dr. Martens global campaign was interpreted using its most striking and distinctive feature: the yellow stitch. The narrative followed this key element in the music and craftsmanship worlds, tying together people that, thanks to their hard work and commitment, have been able to reshape Milan’s culture and beyond. The brand celebrated them with a 360° event revolving around the Odi et Amo SS23 collection by Marco Rambaldi.
CREATIVE DIRECTION & PRODUCTION
Year: 2022
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W.I.P.
The set design created a soft day-lighted atmosphere inside a craftsman’s workshop.
The minimalist decoration was highlighted by the wooden, metallic, and concrete look and feel the campaign was filled with. The wild and nature-ready design of the Nike Zoon Air Fire and Nike Air Max Terrascape 90 found the perfect setting to take over the scene.
CREATIVE DIRECTION & PRODUCTION
Year: 2022
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Made For All.
The long-lasting tradition of inclusivity and celebration of diversity are a vital topic in Uniqlo’s philosophy. To celebrate them, we curated the exhibition showing portraits of the employees and the members of various communities that have deep relationship with the brand.
CREATIVE DIRECTION & PRODUCTION
DIGITAL
Year: 2021
Adidas Originals By Parley.
The timelessness of the most iconic shoes by Adidas is encapsulated by Parley: an unprecedented effort to make classic streetwear finally sustainable. The shooting is a mixture of nature and urban structures, able to express coexistence and complementarity thanks to the role played by Parley. The timelessness of the natural landscape, combined with the outfit’s aesthetics, welcomes the iconic silhouette of Adidas, communicating how you can make a difference without compromising your style.
Year: 2022
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Milan Store Launch.
In September 2019 Uniqlo opened its very first Italian store. We curated the production of the grand event and following party, set to welcome key Fast Retailing figures, Milan’s mayor and famous creatives, along with more than 20 Italian influencers and 7 local ambassadors. A great celebration that proposed all the traditional and enthusiastic ceremonies that are part of the Japanese DNA when it’s time to show the warmest hospitality.
CREATIVE DIRECTION & PRODUCTION
DIGITAL
Year: 2019
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Within its 10 sqm., TECA hosts site-specific works by artists of The Address gallery, creating a capsule permeated by the reality that surrounds it. An unprecedented display, where the breeze of innovative works and distinct artistic visions blows as a series of temporary exhibitions, representative of the dynamicity and interdisciplinarity of contemporary art languages.
BRAND IDENTITY & STRATEGY
CREATIVE DIRECTION & PRODUCTION
DIGITAL
Year: Ongoing
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CREATIVE DIRECTION & PRODUCTION
Year: 2023
